You’re a small business owner — every dollar counts. But businesses are leaving about $490 billion of disposable income on the table if your online business isn’t accessible to the disabled community.
Say Bye-Bye to Money From These Communities
- Deaf and hearing impaired
- Blind and visually impaired
- Physically disabled
- Mentally ill
- Intellectually disabled
- Learning disabled
And chances are, your business isn’t accessible to the disabled community. Not because you don’t want it to be — I know you deeply care about welcoming everyone into your online course, or onto your YouTube channel, or into your podcast community — but because no one has ever taught you how.
You’re not alone. I’m a deaf business owner and I’ve still struggled finding resources that walked me through website accessibility guidelines.
Most Accessibility Standards Are:
- Hard to find
- Long-winded and dull
- Full of legal jargon
- Complicated to implement
But here’s the cold, hard truth: your business needs to be accessible if you’re going to make it. One in four adults in the U.S. have a disability, they have lots of money to spend, and they won’t be spending it with you if your business doesn’t give them equal access. (Studies show 71% of people with disabilities will abandon websites that’s hard to use, for example. That’s $14.4 billion per year out the window.)